January 2012 Newsletter

Welcome to the latest newsletter from Web Based Recruitment.

In this month's newsletter we take a look at:

  • The latest stats from YouTube and how you can benefit from using YouTube's sharing features as part of your social recruiting strategy.
     
  • Details of our upcoming Social Media in Recruitment Conference on the 19th April 2012.

Are You Using YouTube In Recruitment Yet?

Six hours of video per minute were uploaded to YouTube in 2007. By 2010 the figure had increased to thirty five hours per minute. By the end of 2011 the figure had risen to sixty hours per minute.

As a result, YouTube is now streaming four billion online videos every day (up from three billion every day in May 2011) which is the equivalent of more than half the world’s population watching a video every single day!

The above stats are certainly impressive but are you making the most of all the YouTube features for your company?

How To Make The Most Of YouTube's Sharing Features

YouTube is more than just a place where you can get videos hosted for free and watch funny videos. In a relatively short period of time (five years) it has grown to be the largest online video sharing site in the world (with 800 million unique visitors per month) and the second largest search engine. However, few people tend to think of YouTube as a social network and are therefore missing out on its full potential.

Even if you are not currently producing or outsourcing your own video content I would encourage you to set up your own YouTube channel. It is free to register but like other social networking sites once your username is taken it can't be registered again.

Once you have registered your YouTube channel you can start to upload your own videos. However, rather than just publishing your videos you should consider maximising the reach of each video as well.

For example, wouldn't it be great if you could let all the people connected to you on Facebook and Twitter know that you have just uploaded a video?  Well you can, and YouTube will do it for you by automatically sharing your activities.



Simply login to your YouTube account, go to "Account Settings" and then choose  "Sharing". Then select which social network accounts you want to automatically connect to (highlighted above in yellow.) Once selected, YouTube will automatically notify your connections when a new video is added to your channel.

As well as connecting your accounts as shown above you can encourage people to "subscribe" to your YouTube channel. That way they will also be automatically notified by YouTube when you upload a new video.

What If You Don't Have Any Videos?

If you don't have any videos of your own you can still have videos appear on your own YouTube channel by creating a playlist. A playlist is a collection of videos (made by someone else) that can be watched on YouTube via your own YouTube channel.

For example, on my YouTube Channel for the Mobile & Video in Recruitment Conference last November I created a playlist called "mobile recruiting" and in the playlist I put videos (not made by me) that I thought were relevant and would be of interest to my viewers.

As you can see in the screenshot below, on the right hand side of my YouTube channel page there are two Featured Playlists. The first is a playlist of my own uploaded videos and the second playlist is the mobile recruiting playlist and contains other peoples videos that I have chosen.

You can view my YouTube channel by clicking here or on the image below:

The good news is that you can have as many playlists as you like which means you can provide a YouTube channel with interesting videos for your visitors, without having to make the videos yourself!

Want To Find Out More About Using YouTube In Recruitment?

If you would like to find out more about using YouTube in recruitment please contact me at mike@web-based-recruitment.com and I will do my best to help you.

2012 Social Media in Recruitment Conference

Our fourth Social Media in Recruitment Conference takes place in London on Thursday 19th April 2012: http://www.socialmediainrecruitment.com

Once again we have a great programme including the latest trends, case studies and best practices relating to social media in recruitment.

The subject areas to be covered will include:
 

  • Social media in recruitment – past, present and future
  • How companies have embraced Facebook, LinkedIn and Twitter to recruit top talent
  • The best ways to build a talent pipeline for future hires
  • How job seekers use social media when job hunting and what they expect to see from employers
  • How to use social media to engage with potential hires and develop talent communities
  • Tools, Tips & Techniques to help you manage your daily social media activities
  • How social media can make your company stand out from the crowd and become irresistible!
  • Previous delegates social media success stories
  • How to develop and manage a global social media strategy
  • How to incorporate mobile as part of a recruitment strategy
  • Social Media Question Time

Early Bird Offer

If you purchase an Early Bird Ticket by the 31st January 2012 you can save £50 over the normal price. Click here for details.

If you have any questions about the Conference then please feel free to contact me.

Newsletter Subjects

If you have any subjects you would like to see covered in future newsletters then please email me at: mike@web-based-recruitment.com  

Thanks for reading this months newsletter.

Mike Taylor
Director

01962 883754

http://www.web-based-recruitment.com